Are your clients’ cover letters getting read? Recruiters and hiring managers are overwhelmed and out of time. In a world of Web 2.0, the immediacy of social media, and the understaffing of a recession, cover letters need to be brief, relevant, and packed with ROI. Today, many cover letters don’t get read if they’re too long, too copycat, or too self-absorbed. The seismic shift toward micro-messaged, Twitter-esque communications makes value-infused cover letters an essential practice. Your clients will get noticed in a sea of top talent with a tantalizing “power note” that takes them from “yawn” to “Yes!”

Takeaways:

* Learn why short-form cover letters are essential in today's economy

* Learn the formula to write a “5-Point Power Note”

* Deconstruct the ruthless editing that transformed cover letters from boring-and-old to brief-and-bold!

* Discover secrets to writing faster while delivering even greater value

Susan Whitcomb is a career and life coach, author, speaker, and trainer with more than 20 years’ experience in the careers industry. She has been a careers columnist and featured chat guest for Monster.com and America Online and, as an industry expert, has been cited in U.S. News & World Report, CBS Marketwatch.com, the Dow Jones’ National Business Employment Weekly, and numerous national publications.

She holds designations as a PCC with International Coaches Federation (ICF), Certified Career Management Coach, Nationally Certified Resume Writer, Master Resume Writer, and Credential Career Master and is certified in the Myers-Briggs Type Indicator (MBTI®-Certified). WIth coach training from the Institute for Life Coach Training, Susan has also completed Dr. Mike Lillibridge’s Executive Coaching Practicum, Dr. Bruce Wilkinson’s DreamGiver Coach Training, and a variety of coaching seminars.

Susan is the author of the best-selling Resume Magic: Trade Secrets of a Professional Resume Writer (frequently the #1 or #2 most popular resume book on Amazon.com) . . . Interview Magic: Job Interview Secrets from America’s Career and Life Coach . . . and the latest book in the “Magic” series, Job Search Magic: Insider Secrets from America’s Career and Life Coach which was nominated as Book of the Year in the Career Category by ForeWord magazine. She is also author of 30-Day Job Promotion: Build a Powerful Promotion Plan in a Month and coauthor of eResumes: Everything You Need To Know (McGraw-Hill). She has also created Career Magic: Career Coaching for the 21 st Century, a 400-page reference accompanying the Certified Career Management Coach program offered through Career Coach Academy.

In addition to founding Career Coach Academy and Leadership Coach Academy, Susan served as Executive Director of Career Masters Institute, a global association of leading career professionals, from 2004-2007. She is also a member of International Coach Federation, Christian Coaches Network, National Career Development Association, National Resume Writers’ Association, and Professional Association of Resume Writers and Career Coaches.

As the Career Coach’s Coach, she has guided dozens of professional coaches, career consultants, resume writers, and human resources professionals to a deeper understanding of career issues and coaching techniques. As a coach, she loves partnering with people to create a career filled with purpose, passion, productivity, and prosperity!