The mission of The NRWA, a nonprofit
trade association for professional resume
writers, is to increase the visibility of the
industry, encourage ethical practices,
promote excellence, and raise industry
standards through peer mentoring
and training.
Teleseminars / Webinars
Sign up for Teleseminars/Webinars to Improve Your Résumé Writing and Business Knowledge!
As resume writers and career services practitioners, it can be overwhelming to take care of clients AND run your business. Keeping up with marketing, sales, and employer hiring practices, in addition to improving your resume writing skills, can be daunting.
Now there is a solution! Teleseminars and Webinars geared specifically toward our industry.
All teleseminars are $35 for members and $45 for non-members. Not a member of The NRWA? Click here to join!
All Webinars are $45 for members and $55 for non-members.
Purchase five teleseminars/Webinars in a calendar year and you will receive a promotion code to select your next one for free.
Important Note: Teleseminars with 
next to the title qualify as one CEU each toward the NCRW certification.
You may purchase previously recorded teleseminars at any time to listen to at your leisure. All materials and the audio recording will be automatically sent to you via e-mail.
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Listening for Buying Signals: How to Better Respond to Client Needs
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Presenter: Gail Frank
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Recorded: December 15, 2006
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Why do people buy? As a business owner, understanding how and why consumers buy can help you present your capabilities and services to new prospective customers in a way that meets each customer's unique needs. This class will help you make changes to handle future customers smoothly and profitably. Includes checklists, examples, charts, and resources.
After taking this training session, participants will be able to:
- Explain why customers buy and the impact of emotional "pain" and "pleasure" on the buying process.
- Recognize common buying signal statements and situations from prospective clients.
- Categorize prospects into four personality styles based on the conversation and the client's statements and questions.
- Develop a Listening Plan that is unique to their business and tailored for the four personality styles.
- Plan specific steps to help themselves improve after class.
- Enjoy increased confidence about their ability to listen to clients and present solutions.
Gail Frank, NCRW, CPRW, JCTC, CEIP, is a career services professional who offers outplacement workshops, resume writing, and interview training for small companies and individuals. She is a Harvard graduate with a degree in economics and has a ten-year corporate background in brand management, marketing, and operations for Procter & Gamble and BIC Corporation. Gail holds a master’s degree in adult education/corporate training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications, and training solutions.
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Registration:
Click the link below which matches your NRWA membership status.
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Members