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Create a document that has readers racing to set up an interview before the competition does.
Storytelling has always been at the heart of good marketing. Today, it is becoming more widely used across all business writing platforms. How can we take the concepts of storytelling and apply them to résumé writing? In this webinar, we’ll explore:
- Using storytelling to get your clients to delve deeper and provide better information.
- Turning client stories into reader-centered marketing documents that engage decision makers.
- Identifying trends across stories to create compelling brands and taglines.
- Leveraging the power of storytelling while maintaining a businesslike voice and appealing to an ADD, Twitter-reading market.
- Employing visual cues that help the reader scan the “story” to quickly get the context and results.
In addition to examining the theory and technique of storytelling in career documents, you’ll leave with valuable takeaways: story-oriented intake questions for your clients as well as storytelling résumé examples.
“Great marketing is storytelling...”
- Seth Godin, entrepreneur, author, and speaker
"Why was Solomon recognized as the wisest man in the world? Because he knew more stories (proverbs) than anyone else. Scratch the surface in a typical boardroom and we're all just cavemen with briefcases, hungry for a wise person to tell us stories."
- Alan Kay, now vice president at Walt Disney
“Storytelling emerges as a critical résumé-writing and interviewing tool. In a world as chaotic as we live in, where people are becoming increasingly accustomed to sound bytes of information, they still do need context. Storytelling provides a framework, context, and pathway to understanding.”
- Career Thought Leaders' Global Careers Brainstorming Day 2010 white paper
Kim Mohiuddin, chief career strategist of Movin’ On Up Résumés, is a Nationally Certified Résumé Writer and former certification chair of The NRWA. Her innovative approach stems from dual passions for writing and marketing as well as experience as a hiring manager. Her résumés and career articles can be found on multiple print and online platforms. She developed her skills and business at breakneck speed, in large part thanks to the resources provided by the NRWA.
Kim has been nominated for industry awards, published in résumé writing books, and featured on Monster.com, NBC Chicago, Good Morning Texas, Time Out New York, and The San Diego Reader.
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