Often, in our profession, we are so focused on helping others, we slack on our own marketing promotion. We can lose sight of enhancing our own skill set to maintain marketability. As the needs of our clients, whether it's private clients, college students, or organizations become more complex and increasingly diverse, we must assess our current skill set to determine if we are efficiently equipped to assist with coaching in the various facets of career development. Moreover, we must periodically evaluate if we are positioning ourselves for upward mobility within the profession.

In this seminar, you will:

• Learn the importance of "authentic" work.
• Understand the (4) generations and their needs/values of the workplace and how to work effectively with each cohort.
• Be able to develop a career action plan geared toward upward mobility.
• Learn how to incorporate the "marketing mix" in promoting your skill set.

Theresa (Terri) Green-Ervin, MCDP, GCDFI, GCDF, is Associate Director of Student Services for the Kelley School of Business Undergraduate Career Services Office at Indiana University in Bloomington, IN, where she directs student programs and services including Career Coach, AskUCSO, Help Desk, and Career Professional Network, along with developing and facilitating various workshops. She has extensive experience in career development and planning, and formerly held the position of Director-Office of Career Services at Mississippi University for Women. She has also earned the distinction of Master Career Development Professional from the National Career Development Association and is certified as an e-Learning Specialty Instructor, Global Career Development Facilitator Instructor, and Global Career Development Facilitator.