B-3 Cover Letters: Brief. Bold. Brilliant!Susan Whitcomb
Originally Recorded February 17, 2012
Are your clients' cover letters getting read? Recruiters and hiring managers are overwhelmed and out of time. In a world of Web 2.0, the immediacy of social media, and the understaffing of a recession, cover letters need to be brief, relevant, and packed with ROI. Today, many cover letters don't get read if they're too long, too copycat, or too self-absorbed. The seismic shift toward micro-messaged, Twitter-esque communications makes value-infused cover letters an essential practice. Your clients will get noticed in a sea of top talent with a tantalizing "power note" that takes them from "yawn" to "Yes!"
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