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September 24–27, 2008 • Town & Country Resort • San Diego, California
Join us in sunny San Diego for what will not only be a phenomenal learning experience, but also a lot of fun! The NRWA has a reputation for creating an atmosphere of camaraderie and providing information on the latest trends in job search, cutting-edge business building techniques, and most importantly, methods to sharpen your résumé writing skills.
As a non-profit association, we offer a tremendous value for your registration dollars. Through August 25th, members will pay $385 for registration which includes the opportunity to attend all sessions listed below PLUS a full breakfast, lunch, snacks/beverages all three days! Also included is chartered bus service to the Gaslamp Quarter and a free tour of the William Heath Davis House plus self-guided walking tour on Thursday evening. Group dinners (at your expense) will be organized both Thursday and Friday evenings. Education, networking, and fun all in sunny San Diego … what more can you ask for!
For additional information, contact Kathy Keshemberg, NRWA Conference Planner, at conference@thenrwa.comPre-conference Workshops
Wednesday, September 24, 2008 8:00–4:30
A choice of two pre-conference workshops are available to NRWA members ($225) and non-members ($275).
Option #1
Expand Your Brand! A Crash Course in Adding New Services and Greater Value to Your Clients ... and Bigger Deposits to Your Bank Account
Presented by Susan Britton Whitcomb, CCMC, NCRW, MRW, CCM, Career Coach Academy
Looking for new profit centers for your résumé business? What would your life look like if you were to increase your sales 10%, 20%, or even 50% in the next few months? This pre-conference program will teach you how to deliver add-on services that are critical to the success of your client’s job search.
You'll learn a blended consulting/coaching strategy that you can apply to any phase of the job search—career direction, personal branding, résumé development, job search, company research, networking, interviewing, salary negotiations—without having to become an expert in each area! We’ll also cover secrets for presenting these services to prospective clients so that you can close each sale with confidence and professionalism.
In addition, you'll come away with templates for various career services that you can implement as soon as you get home. This workshop is guaranteed to grow your skills, services, and success!
About the Presenter: Susan Britton Whitcomb is author of 30-Day Job Promotion, Résumé Magic, Interview Magic, and the award-winning Job Search Magic. She is the founder of Career Coach Academy, Leadership Coach Academy, and Assessment Academy. Susan is a graduate of the Institute for Life Coach Training, is a candidate for the ICF designation of Professional Certified Coach, and has developed a 30-hour ICF-Accredited Coach Specific Training Hours (ACSTH) program for career coaching. A world-class coach, Susan has equipped hundreds of career practitioners with the truths, tools, and tenacity to build their practice and enjoy significant success!
Option #2
Résumé Writing With Confidence
Presented by Louise Kursmark, MRW, CPRW, JCTC, CEIP, CCM, Best Impression Career Services, Inc.
Do you write with confidence? Do you know what to do in virtually any client situation and understand how critical the underlying strategy is to every résumé that you write? Do you write with speed and efficiency? This day-long training program will help you answer “yes” to all of these questions and move your résumé writing skills to the next level!
This program is unlike any other résumé training program you’ve attended. It’s not just talk; it’s action… a large portion of the program will require that you actually write. The morning will focus on strategy—what to do when, why, and how across a wide range of client circumstances and job-search scenarios—along with critical information about the unique grammatical and writing requirements of best-in-class résumés. Then, in the afternoon, you'll learn to sharpen your own résumé writing, strategy, formatting, and design skills with an emphasis on positioning your clients for successful career transitions.
Be prepared for an intensive, yet fun and exhilarating day where you’ll master the key concepts used by the top résumé writers in the nation!
About the Presenter: One of the leading résumé-writing experts in the United States, Louise Kursmark has written 19 books about résumé writing, interviewing, and job search and has been featured and quoted in countless online, print, and broadcast publications. As president of Best Impression Career Services, Inc., Louise works directly with senior executives in career transition. She is a 6-time “best résumé” award winner and was the first person worldwide to earn the Master Résumé Writer credential.
Full Conference Program
Pre-Conference Workshops (Optional) Opening Reception / Conference Registration
Attendees are warmly invited to our welcome event featuring hors d’oeuvres and a cash bar. Reconnect with your colleagues, meet new friends, and network, network, network!
Vendor Exhibits Breakfast / Conference Registration
Opening Remarks Keynote Address
Presented by Cameron Johnson, Author & Entrepreneur
We kick off our 2008 conference with an inspiring and motivating message from Cameron Johnson, contestant on Oprah’s Big Give and author of You Call the Shots: Succeed Your Way – and Live the Life You Want – with the 19 Essential Secrets of Entrepreneurship. At the age of 12, Cameron started his first company and has subsequently built and sold more than a dozen businesses. It's all about "calling the shots" and taking control of your business.
About the Speaker: Cameron Johnson has been featured in more than 250 media outlets worldwide including Newsweek, BusinessWeek, the New York Times, USA Today, CNBC, ABC, and MSNBC. He’s served as a consultant to several Fortune 500 companies and is a frequent speaker to corporate audiences, entrepreneurial boot camps, high schools, colleges, and more.
Break / Vendor Exhibits Résumé Optimization in the New World of Search
Presented by Paul Forster, Co-founder and CEO, Indeed.com
This presentation will offer participants a fresh perspective on résumé optimization—taking into account the growing importance of search engines, privacy levels, and the emergence of new online services. Additionally, you will learn:
- Practical Tips for Résumé Optimization—This overview will describe what candidates should do as well as common mistakes and problems to avoid.
- Managing Résumés For Privacy—Learn how to tailor résumé submissions for the desired level of privacy.
- Optimizing a Public Profile—Learn how to optimize a public profile as well as its appearance in the new category of "people" search engines.
About the Speaker: Paul Forster is co-founder and CEO of Indeed, a search engine for jobs that pioneered a radically improved approach to job search. Since 2004, Indeed has given job seekers free access—instantly, in a single search—to millions of jobs from thousands of company websites, job boards, newspapers, blogs, and associations. In 2007, Indeed won a Weddle’s Users’ Choice Award and was previously selected by PC World as one of the best 50 websites. Paul holds an MBA from INSEAD business school as well as masters degrees from Cambridge and Oxford Universities.
Recognition Luncheon Breakout Sessions
Option #1: Web Branding & Selling: How to Use the Internet to Grow Image & Sales
Presented by Pattie Simone, WomenCentric.org / Write-Communications.com
Internet Marketing has become one of the most valuable and competitive platforms that every company and solopreneur needs to use to achieve business success. But how do you evaluate all the options—which Web-based marketing options should I pursue, which are overrated, which are most cost-effective, how do I maximize my brand to fuel the bottom line? This lively, interactive workshop will cover all the building blocks needed to get results fast: branding, image, positioning, strategy, client identification, messaging, resources, and the Web-based tools to best engage your targeted client pools.
With the tips and tools gained from this session you will be able to navigate through the maze of internet-based marketing choices and make sensible decisions on how to best spend your time and marketing dollars to grow your business.
About the Speaker: Pattie Simone, business success strategist and communications guru, shares her marketing savvy in a monthly column, "Inside Sales & Marketing" at WomenEntrepreneur.com, In addition, she mentors entrepreneurs and crafts imaginative, results-oriented copy for a variety of service professionals and business owners. She is a frequent guest expert on ABC TV’s nationally syndicated “America This Morning” program and writes for a variety of business success venues, including www.womenandbiz.com and The Hudson Valley Business Journal.
Option #2: The Assessment Advantage: Easy Steps to Selecting, Making Sense of, and Having Success with Career Assessments
Presented by Susan Britton Whitcomb, CCMC, NCRW, MRW, CCM – Career Coach Academy
There are hundreds of career assessments on the market these days…and hundreds of unanswered questions associated with using assessments!
Are assessments the “silver bullet” for career direction and decision making? How do you choose what will work best for your different clientele? Which ones can you administer without special training? Should you use just one or several in combination? What’s the difference between assessments that measure personality and behavior, or strengths and skills, or purpose and values? When do you use them? How do you incorporate assessment results into the client’s résumé and career marketing documents? Join us for this informative session and learn how to leverage the advantage of assessments. They can bring epiphanies, confidence, and momentum to your clients, as well as an additional revenue stream for your business!
About the Speaker: Susan Britton Whitcomb is author of 30-Day Job Promotion, Résumé Magic, Interview Magic, and the award-winning Job Search Magic. She is the founder of Career Coach Academy, Leadership Coach Academy, and Assessment Academy, which provides training and certifications in world-class career and leadership assessment tools. She holds designations as a Nationally Certified Résumé Writer, Master Résumé Writer, Certified Career Management Coach, and ICF-accredited Associate Certified Coach. Susan has served as a regional representative and a member of the certification commission for the National Résumé Writers' Association.
Break / Vendor Exhibits Breakout Sessions:
Option #1: Business Technology
What is the best piece of technology you use in your office? For example, what credit card processing company is most economical and what should you look for before signing on? What is the most cost effective phone service? Would VOIP or cell technology save you money? Have you discovered a piece of software that increased your efficiency? Have your small business technology questions answered during this lively, open-forum session by résumé writers who know from experience what works.
Option #2: Minority Job Seekers & Résumé Writing
Presented by Marilyn Ludd & Adelle Dantzler Williams of Ludd Consultants and Dantzler Solutions
What’s in a name? Is résumé writing different for the minority client? Do you question if culture has an impact on résumé writing? For many minority job seekers a well-written résumé is not simply about keyword summaries, accomplishments, font sizes or formats, it is also about open-minded thinking and exploring unique opportunities.
This session will enhance your knowledge of the uncommon challenges that many minority job seekers face. You will also leave with an understanding of how to conduct conversations about these issues and identify strategies for creating effective résumés.
About the Speakers: Marilyn Ludd is sole-proprietor of Marilyn Ludd Consultants, a résumé writing and career consulting service in Philadelphia, PA. She has helped an array of clients, from entry to executive level, define career focus and develop effective résumés to support their career goals. On the corporate side, she has held both recruitment and management positions with US Airways. She was also the Diversity Council Chairperson, where she coordinated various diversity awareness projects, for US Airways at their Philadelphia Hub.
Adelle Dantzler Williams, Dantzler Solutions, has been writing resumes and getting positive results for her customers for many years. In the past, she has worked in training design and managed development projects for Fortune 50 corporations such as Eastman Kodak, NCR, AT&T, Lucent Technologies, and Nissan Motor Corporation as well as Federal agencies such as the GAO and the US Coast Guard. She has also worked in human resources for Federal agencies such as the US Patent & Trademark Office and the Department of Navy.
Evening in the Gaslamp District
Join us for an evening in San Diego’s historic Gaslamp District. NRWA has chartered a bus to transport attendees to and from the District plus attendees are invited to participate in a complimentary tour of the William Heath Davis House, followed by a self-guided walking tour. This house was shipped to San Diego from Maine in 1850, and is the oldest standing building in San Diego. Through the years it has served as a military barracks, hospital, and private residence of San Diego's founder, Alonzo Horton. There are nine rooms to tour, each decorated in a different period in the life of this historic home.
The charter bus will drop those interested in the tour at this historic house, and following the 40 minute tour, you will be provided with a map pointing out interesting architecture and historic facts of the Quarter that you can observe as you walk to your choice of restaurants. For those not interested in the tour we will be arranging group dinners at a variety of restaurants.
Vendor Exhibits Breakfast with the Board “I’ll Take Anything!” How to Provide Effective Support for the Career-Confused Résumé Client
Presented by Katy Piotrowski, M.Ed., JobWorks
As résumé writers, we’ve all been faced with the client who when asked, “What kind of work are you aiming for?” says, “I’d like to keep my résumé general, so that I can apply to a lot of things,” or “I don’t really know what kind of work I want.” Yet we know that for a résumé to be truly effective, it needs to be written with some kind of career focus in mind. In this session you will learn fast, effective techniques to help unfocused résumé clients quickly agree upon a career target and transform a confused, tentative job searcher into one who views you as a key part of his or her move towards a rewarding career goal!
About the Speaker: Katy Piotrowski, M.Ed., is a résumé writer and career counselor in private practice in Colorado. Since 1992, she has worked full time helping thousands of clients define career focus and develop effective résumés to support their career goals. Katy is the author of The Career Coward’s Guide to Changing Careers (JIST Publishing) and holds a Masters Degree in Counseling and Career Development from Colorado State University. She has been recognized nationally as a “Top 10 Career Counselor” and was named “Business Associate of the Year” by the American Business Women’s Association.
10:30–11:00
Break / Vendor Exhibits 11:00–12:15
HR Manager Panel Q&A
Presented by Rosanna Indie, Director of Community Relations, Jobing.com
Wonder what HR managers look for in a resume? Would you like to know what grabs their attention? Where they look for candidates? Join us for this lively, interactive panel of HR managers with the top companies in San Diego. Rosanna will ask these questions and more, plus share stats and information she has learned from her daily contact with the people resume writers are trying to reach. Bring your questions and be prepared to gain new insights to give your clients a competitive edge!
About the Speaker: For the past 15 years, Rosanna Indie has been helping San Diego build a strong workforce and create a thriving local economy by connecting local employers with local job seekers. She maintains and develops relations with key community organizations, business groups, and education and training providers. In addition, she spends a great deal of her time consulting with local workforce and education and training providers on topics surrounding local workforce, economic, and job placement issues.
Luncheon 1:30–5:00
Breaks:
2:30–2:45
3:45–4:00Résumé Writing Intensive Sessions
Learn the ins and outs of IT, Finance/Banking, CVs/International, and Military Conversion résumés in these 60-minute breakout sessions.
Industry experts will show you how to:
- Focus industry-specific résumés
- Interact with your client
- Ask the right questions
- Format properly
- And much, much more!
About the Presenters
CVs/International — Cliff Eischen, NCRW
Clifford W. Eischen is an Emeritus Professor of Business Administration at Fresno City College, where he served on the faculty for 34 years and as department chairman for 10. Professor Eischen earned his Master's Degree in Business from California State University at Fresno. He has been a consultant and seminar director in résumé and career development, cultural awareness, public and human relations, business law, supervision, and principles of management.
Cliff is an NCRW and co-owner of Eischen’s Professional Résumé Service in Fresno and has been assisting students, new graduates, and professionals fine tune their résumés for more than 30 years. He taught entrepreneurship at the Technical University of Budapest and conducted research in Western Europe regarding employment practices in the region. He is also the principal author of the 2007 publication, Résumés, Cover Letters, Networking and Interviewing, 2nd edition. This text uses building blocks to teach new graduates how to construct a résumé from scratch.
Finance/Banking — Kathy Warwick, NCRW
Kathy Warwick is the owner of Confident Careers, LLC, helping executives uncover and articulate their unique value to the marketplace. Since starting her business in 2002, she has earned certifications in Résumé Writing, Career Coaching, and Personal Branding.
Before starting her careers business Kathy spent 25 years in banking and banking related industries, working her way from Teller to Account Executive to Vice President of Operations. As an account executive at age 25, she was already accustomed to negotiating with senior-level banking executives to bring them the latest in banking technologies.
Now she combines that business experience with her success in career management to deliver services that help clients target positions that support their work and personal needs.
Kathy has served as a First Vice President, a Regional Representative, and a mentor for the NRWA, helping other writers in pursuit of the NCRW certification.
IT — Kevin Morris, NCRW
Kevin Morris is a Nationally Certified Résumé Writer and Reach Certified Personal Branding Strategist who transitioned into résumé writing in 2004 from the IT industry. Over the past four years, Kevin has written more than 1,000 IT résumés representing just about every position in the industry. From entry-level support technicians to software engineers, IT managers and directors, and CIOs, Kevin knows exactly what to include in an IT résumé (and, more importantly, what to leave out) to distinguish his clients at every level.
Kevin recently founded GreenBrand, LLC, a startup career services company catering to the job seekers, business leaders, and entrepreneurs who are driving the global green economy movement. While many of his current clients come from outside the IT field, he continues to write IT résumés and advise fellow writers on IT résumé best practices. Kevin is a former NRWA President and currently serves as Second Vice President.
Military Conversions — Bonnie Kurka
Bonnie Kurka has been working with or married to the military for many years. She began her career as a resume writer on a military installation working for a military outplacement contract. She has a Master of Science in Business Organization Management, and several career industry certifications. She is also a graduate of The Protocol School of Washington and has begun specializing in professional presence and first impressions – ways in which professionals can further distinguish themselves in business or their careers.
Bonnie has lived and worked in several states and also in Europe. As a military spouse, she brings firsthand experience in military transitions. She has worked with all ranks and all branches of the military. Bonnie believes that military resumes are sometimes the easiest to write. She’ll tell you her secrets during her talk.
Résumé Reviews by NCRWs Back by popular demand, attendees can pre-register for one-on-one sessions with NCRWs who will review and provide valuable feedback on a résumé and cover letter they have written. Pick up tips on strategy, grammar, and technique; and gain advice on your next steps to attaining your NCRW certification. To pre-register or get more information, contact Sally McIntosh at Sally@Reswriter.com.
Client Agreements
Presented by Shauna C. Bryce, JD, CPRW – Résumé Galleria, LLC
Ever wish that you could avoid misunderstandings about your résumé writing procedures with your clients? Resolve disputes quickly and in your favor? Then you need a client agreement! In this session, participants will learn the reasons to have a client agreement, what basic provisions are available, and how to administer and maintain client agreements.
About the Speaker: Shauna Bryce, CPRW, is principal of Résumé Galleria. As a practicing lawyer for nearly eight years, she has reviewed countless résumés, conducted interviews, and served on a law firm's Hiring Committee. She is a graduate of Harvard Law School and The Johns Hopkins University. She was published in the Harvard International Law Journal, where she was also book review editor and articles editor.
Break / Vendor Exhibits Cover Letter Magic
Presented by Louise Kursmark, MRW, CPRW, JCTC, CEIP, CCM – Best Impression Career Services, Inc.
Attention-getting cover letters are essential components of the powerful résumés you write for your clients. In this session, you’ll learn new techniques and innovative ideas to spice up your cover letters and make them an exciting part of each package you produce. The important differences between mailed and emailed cover letters and strategies for producing all-purpose cover letters that can be easily customized will be discussed. Get your creative juices flowing with ideas you can put to use immediately—creating more value for your clients and more revenue for your business!
About the Speaker: Louise Kursmark is author of Cover Letter Magic, 15-Minute Cover Letter, and more than a dozen other books on career topics. As president of Best Impression Career Services, Inc., Louise works directly with senior executives in career transition. Her passion is helping people “tell their story” in a way that is compelling, memorable, and relevant.
Break / Vendor Exhibits Getting the Most from Your Conference Investment
Presented by Barbie Dallmann, CICP, CPRW – Happy Fingers
Will you leave another conference with great new ideas that never get implemented once you return to your business? In this presentation you will create an action plan for implementing the many new things you learned at the conference. You will gain the skills necessary to create support structures, anticipate and plan for possible barriers to success, and set up long-term accountability relationships. Topics will include: fantasy versus goal; necessary elements of goals; taking responsibility; excuse making; discipline; support structures; accountability; and celebrating successes. You will leave the session with at least one detailed action plan for implementing a desired outcome. The process involved is something that attendees can then duplicate as they work with additional goals.
About the Speaker: Barbie Dallmann is a certified life coach and graduate of the Ford Institute of Integrative Coaching at JFK University. As a candidate for the ICF designation of Associate Certified Coach, she specializes in business coaching with an emphasis on prosperity consciousness, life balance, and having fun! She began a home-based typing service in 1984 (Happy Fingers) and has been enjoying adventures in self-actualization ever since, adding to her repertoire such services as desktop publishing, editing, résumé writing, bookkeeping, and life coaching. Barbie has been consistently rewarded while following her heart and her passion in the business world. She is a steadfast believer in Marsha Sinetar’s admonition: “Do what you love, the money will follow!”
Luncheon End of Program
Accommodations
In Mission Valley, the heart of San Diego, the Town and Country Resort & Conference Center offers luxurious accommodations, 30+ acres of lush gardens and grounds, 5 unique restaurants, 3 pools, first class spa and fitness center, 27-hole championship golf course, adjacent premier shopping and light rail transit (trolley). Visit www.towncountry.com for more information.
Room rates are $115/night for single or double rooms. For reservations, call 800-772-8527 (toll-free) or 619-291-7131 (direct).
Make your reservations by September 2, 2008, to guarantee discounted room rates and be sure to indicate that you are attending the NRWA conference.
Conference Pricing
To be taken to the registration form, click here.
Regular Registration: thru August 25, 2008 Member: $385 Optional: Two payments of $198 Non-member: $485 Optional: Two payments of $248 Late Registration: after August 25, 2008 & on-site Member: $440 Non-member: $540 One Day Registration: $195 (either Thursday or Friday) Pre-conference Workshops Member: $225 Non-member: $275 Special Bonus:
Renewing or new members can join the NRWA for one year at a reduced rate of $100 (regularly $150). See registration page to add to your order.
Cancellations received (in writing) before 7/1/08 will be fully refunded, minus a $75 processing fee; between 7/1/08 and 8/15/08 will receive a 50% refund. No refunds will be issued for no shows and cancellations after 8/15/08.
© 2008, National Résumé Writers Association
