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Want a sneak peek at our conference programming?
After a highly competitive selection process, our 2022 conference programming is slated to ensure you not only receive 10 CEU’s in support our coveted National Certified Résumé Writer (NCRW) credential, but also hear from our most highly rated and respected speakers in our industry. You will see some recognized names along with some new faces. We are excited to share the stage with these experts and hope you glean knowledge from their wisdom.
Stay tuned for more details and information on our featured keynote speakers.
How to Win More Business and Clients Through Stronger Client Agreements, Better Business Processes, & Clearer Communications
This presentation will focus on best business practices and hypothetical situations for resume writers (both new and experienced) regarding strengthening business processes, client agreements, client interactions and communications, and listening strategies to ultimately win more business.
Job Market Trends: Data, Predictions, and Thought Leadership for Action!
Phew! How are you feeling after the past few years? There have been so many twists, turns, and pivots that it has been a bit of a whirlwind! Keeping up with the innovations and changes related to all things career has been a mix of dizziness and fun (if you like that sort of thing!). Kimberly Schneiderman can help with it all. She has researched the latest 2022 HR/Corporate trends as related to the job market and developed an interactive session designed for both learning and action!
The M.U.S.E. 20-Minute Consultation: Take Back Your Time and Increase Your Success Rate
Are you tired of having the “perfect” client consultation, only to never hear from your prospective client again? Do you struggle with consultations running over the allotted time and turning into 45-minute conversations? What if I told you I can teach you a proven method to build client rapport, reduce your consultation time, and increase your consultation close rate – in 20-minutes? Whether you are just starting your business or simply looking to free up more time, this session is for you!
Career Branding: A Modern Approach to Resume Writing for the Brand-Based Hiring Model
As a resume writer who keeps up with industry news and trends, you have likely heard about the importance of “career branding,” (aka “personal branding,” or “employee branding”) for your clients, but what does that really mean in writer’s terms and how can you use it to your advantage? In this presentation, we will break down the elements of “career branding” and show you how to use them for a fresh, modern approach to resume writing.
Helping Your Clients Stand Out in Video Interviews
The world has changed since the Covid pandemic, and virtual interviews are here to stay! An Indeed.com poll found that 82% of respondents adopted virtual interviews due to the pandemic and 93% plan to continue using virtual/video interviews. Your clients are looking for assistance in navigating this new world. Paula will discuss virtual interview software and AI technology as well as virtual interview preparation and engagement techniques. This presentation will help you feel more confident in coaching your clients through live, pre-recorded, and AI interviews.
More Than My Name: Resume Writing Tips for BIPOC Applicants
Are you looking for a way to write the best resumes for applicants of color? Black, Indigenous, and People of Color (BIPOC) are often hesitant to apply for jobs with their actual names headlining the resume. There is certainly a way to overcome these issues by displaying the skills, experience, and perfected resume that allows employers to look beyond a name and seek more desire to know the professional.
Building an Authentic, Thriving Business Through Word-of-Mouth Marketing
This session will provide you with the strategy and tips you need to build your own authentic, thriving business so you can spend less time marketing and more time on your craft. Attend if you are ready for more revenue, more clients in your Zone of Genius, and more work/life balance.
LinkedIn Do’s & Don’ts: How to Build Your Brand
As resume writers and career coaches, we discuss the importance of LinkedIn with our clients. But are you using LinkedIn for your business? When is the last time you commented on a post with more than, “I agree?” Let’s focus on discovering essential do’s and don’ts of LinkedIn. Once your profile stands out, you can decide how to engage to get the most out of LinkedIn. If you are looking to attract the RIGHT clients and business partnerships, this session is for you.
The What, the How, the Why of Resume ROI: 7 Tips to Streamline Your Business Process, Land More Leads, and Craft Salary-Boosting Resumes
As a resume writer and business owner, do you find yourself wasting precious time on administrative tasks instead of revenue-generating activities? Are you struggling with balancing the writing piece with the business development piece? In this presentation, Dawid Wiacek will provide down-to-earth strategies and real-life tips on how to streamline your business processes.
Is LinkedIn Sales Navigator a Good Fit for You?
Why should you care about LinkedIn Sales Navigator? Over 1 million sellers used LinkedIn Sales Navigator (LSN) and reached $1B in revenue for 2021. There are many methods to land sales in the career service industry, and each has its pros and cons. But the long-term solution of building relationships with a targeted potential client list and sustaining the client relationship will always be the best path.
Discovering Your Secret Sauce: Niching Down to Become Magnetic!
Defining your niche will help you create a custom tagline for your business as well as a magnetic brand for your ideal audience! You deserve to make more money, have a well-known brand, AND work with your ideal client. Discovering your niche and building a magnetic brand around it doesn’t have to be overwhelming. In this workshop we’ll break down who you want to serve as well as your “why.”
Banish Boring Executive Bios
An executive bio stating “innovative” and “results-driven” makes the reader yawn. Is the bio text you write for clients interchangeable with other executives who have a similar experience? Let’s stop the lackluster bio writing and add pizzaz to help our clients. This program will explore how tone can be professional and conversational, use the executive’s “why” to create a unique story, and how writing about work and interests makes a bio engaging.
You Be the Grader
Want a behind the scenes look into what it takes to pass the National Certified Resume Writer (NCRW) exam? In this interactive workshop, you are the grader and get to decide if an exam is a pass or fail. Whether you are considering starting the process, would like to know more about what is tested, or seeking to learn the mistakes to avoid in achieving the most respected credential in the industry, this session is for you.