By Amanda Brandon, NCOPE – NRWA Newsletter Editor
I recently reached out to Kyle Elliott of CaffeinatedKyle.com about his comment on our Facebook group regarding “getting started in resume writing on Fiverr.com.” This intrigued me because Kyle recently presented the Business Growth Labcourse with Ruth Pankratz. I wanted to know more about going from $5 a resume to helping 1,000+ candidates land jobs at big tech companies. Here’s his story.
Kyle fell into resume writing quite by accident. He was a sophomore in college seeking a degree in health education and counseling. The Fiverr work was solely to fund his pizza and coffee habits.
“I was decent at writing and reviewed resumes for $5,” Kyle says. “I would write the about section on LinkedIn for $5. After Fiverr took their cut, I made about $100/week. I was ecstatic.”
Kyle’s profile raised through the Fiverr ranks, and he followed his dad’s advice, “Every time you have a waitlist, double your price.”
Next, he took a job that involved career counseling for university students who didn’t know what they wanted to do with their lives. This is where he says his passion for coaching developed.
After completing his master’s degree in public administration at the University of Washington, Kyle moved into overseeing student housing for 800 students living in apartments at San Francisco State University. He had 23 direct reports and many student-life-related challenges. He also became a major advocate for mental health awareness, hosting workshops, training sessions, and retreats.
Over the next few years, Kyle continued to build his resume and coaching business. He is a prolific freelance writer for many career-focused organizations and mental health publications, including The Stability Network, Forbes Coaches Council, Career Directors International, Business Insider, The Muse, The New York Times, and The Washington Post.
Along the way, Kyle has worked with more than 1,000 candidates targeting jobs in Silicon Valley. He credits his success in helping these candidates land jobs with his extensive network, aligning resumes with the culture and job requirements, and helping clients set realistic expectations.
Want more insight on how to help candidates break into Big Tech roles? Check out Kyle’s webinar on “How to Craft Webinars for the High-Tech Industry.”
Kyle recently made a significant shift in his business – he stopped writing resumes. He still coaches clients on developing resume structure, differentiating themselves, and leveraging LinkedIn profiles. However, he focuses on the search strategy, interview process, and how to stand out in the huge pool of applicants that apply to Google, Meta, Microsoft, and other tech giants.
“I mostly work with people in the Bay Area, and it all happened by accident,” he says. Over the past five years, I’ve worked with 1,000+ clients to help them land in big tech. Most of my clients have come via word of mouth and referral.”
Kyle says that a secret to his success is to “put yourself out there.” For example, when he started writing for publication, he says he reached out to most of the publications he writes for and asked if he could contribute.
Another part of his success strategy is to help clients differentiate what sets them apart – experience, knowledge, and value.
Kyle believes that most clients know their own answers; he’s just here to help.
Interestingly, Kyle doesn’t have any standard resume writing certifications. He’s a Certified Health Education Specialist (CHES) and has two credentials with Myers-Briggs: the MBTI® and Strong Interest Inventory®. These certifications help him build bridges with clients because he is well-versed in stress management and the stages of change.
Kyle is infatuated with coffee treats and says this fuels his branding. I think it also fuels his thirst for learning. He’s currently a Doctor of Education candidate at the University of North Dakota. This doctorate will give him an edge in his coaching business because it’s all about adult learning.
His best advice for up-and-comers in our industry: “Don’t expect results overnight. This business is about small learning and steady steps toward your goals.”
Thank you, Kyle, for sharing your success with us! Kyle will be presenting at our upcoming conference in New Orleans. His session, “Building an Authentic, Thriving Business Through Word-of-Mouth Marketing,” is one you don’t want to miss.
Find out more about Kyle at CaffeinatedKyle.com or connect with him at LinkedIn.com/in/kylecromerelliott.