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As a career professional, you are constantly reminding your clients of the importance of continuing education and staying on top of the trends. We know all too well the importance of learning in career success. And, as we get busy helping others, we often don't make time for our own continuing education!

The NRWA strives to provide on-demand, relevant learning opportunities for career professionals including webinars and convenient training. The goal of each of these is to help you maintain your skills, build your credibility, and stay on top of the industry's dynamic trends at your convenience.

Generating Cover Letter Income by Adding the Human Touch to Ignite an Interview

Friday, December 7, 12:30 p.m. – 1:30 p.m., ET


Don’t believe the #FakeNews that cover letters are dead, go unread, or are a waste of time. While skipping the cover letter might save on time, the truth is that when the right cover letter is used, it can be vital to landing more quality interviews.

Join us in reviewing the results of a cover letter survey sent to 250+ hiring managers, top companies, and recruitment firms that proved the cover letter remains a powerful tool in landing interviews.

This 60-minute webinar will show you:

  • What hiring managers want to see, and what they don’t, in a cover letter.
  • How to add a human touch to the cover letter that speaks to what hiring teams care about – with a call to action that ignites the first interview.
  • Simple techniques that add the much-needed human voice to cover letters.
  • How to grow your income by selling more cover letter services at a higher price.


Eligible for one CEU credit. This one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. It will be recorded and distributed to all participants.

About Tom Powner:

A career-changer himself and proof it can be done, Tom Powner resigned from a 25-year career in business development, operations, and sales leadership to create Career Thinker Inc.

Motivated by years of viewing thousands of poorly crafted resumes and interviewing more than 1,000+ unprepared applicants, his goal is to provide people with career services, coaching, technology, inspiration, and confidence to motivate them to take action and advance their careers.

Tom has a broad range of clients, but his sweet spot is preparing future executives.

He serves on the NRWA Board as a Director of Industry and has presented at several NRWA conferences.

Presenter Social Media:


Facebook: @CareerThinker

Twitter: @CareerThinker

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