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A good advertising copywriter knows her audience. She knows what consumers want, and she knows what product features and benefits to write about to persuade consumers to buy.
As resume writers, we must do the same. We must know what our client’s prospective employers want, and we must know how to write copy that will persuade hiring managers to “buy”... or, in the job-search scenario, “hire” our client.
The reader must come first when it comes to resume strategy. Our aim as resume writers is to focus on how the candidate can deliver what an employer needs.
★ Qualifies for 1 CE towards the NCRW ★
The NRWA’s Résumé Writing 101 self-paced training program delivers practical, ready-to-use resume writing tips to improve your skills, whether you’re a seasoned professional or just starting out in the field. Each module is provided as a PDF to read through and save for future reference as well as online learning, as well as online learning modules.