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Webinar - Career Branding: How to Create Unique, Valuable, and Memorable Resumes

  • September 25, 2020
  • 12:30 PM - 1:30 PM
  • webinar

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Career Branding: How to Create Unique, Valuable, and Memorable Resumes

Presented by: Rebecca L. McCarthy, NCRW, NCOPE

September 25, 2020  |  12:30 p.m.-1:30 p.m., ET

A well-written resume is the ticket to landing an “okay” job, but career branding is the backstage pass that gives your clients VIP access to opportunities that others miss. A strong career brand makes your clients an easy “YES” for recruiters and gives them faster access to the opportunities they really want.

“Branding” is a word tossed about on the internet nowadays, but what does it really mean? As professional writers, how can we apply the principles of branding to create meaningful, lasting brand equity for our clients? This webinar will show you the basics of career branding as well as some practical “how-tos” for creating resumes that are unique, valuable, and memorable. Rebecca will provide information that you can begin to use immediately, including:

  • The three elements of a branded resume.
  • Co-branding and how to use it to your client’s advantage.
  • How to conduct a career branding interview.
  • Simple branding how-tos you can apply to your documents right away.


    This one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. It will be recorded and distributed to all participants. It qualifies for 1 CEU.

    About Rebecca McCarthy:

    Rebecca L. McCarthy is the owner of Bright Career Branding and The Written Coach. Her approach to writing, editing, and coaching is based on 20+ years of experience as a professional writer in both the publishing and marketing industries. She has published more than 50 books with Penguin, Simon & Schuster, and Scholastic, and written for licensors such as DreamWorks, Disney, Warner Bros., and Paramount. She has also written for Vistage International, the largest CEO membership organization in the world.

    Rebecca is an NCOPE, a certified legal proofreader, and an Authorized DISC Administrator and Behavioral Consultant.

    By participating in this course and/or webinar, you are agreeing to let the instructor/facilitator call you by name during the course and/or webinar when addressing questions or information. You also understand that session recordings may be made available to any NRWA member/nonmember who registers/downloads the recordings at anytime in the future.

    Should you wish to remain anonymous, please request this in writing to AdminManager@TheNRWA.com when you register for the course/webinar.

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