Top Add-On Services & Profits for Your Resume-Writing Business
Presented by: Jan Melnik, MRW, CCM, CPRW & Louise Kursmark, MRW, CCM, CPRW
You work hard to capture clients—you invest time and, often, money into the process. So it makes sense to maximize the return from that investment. Yet many prospective clients don’t want to commit upfront to all-inclusive packages that carry an expensive price tag. Years of experience have proven to us that those same clients, once engaged, will happily add on incremental services that bring value to their job searches and career management. This program will share our time-proven strategies for selling and delivering services once clients have engaged for a resume. You’ll learn what to sell, how to sell, when to sell, and how to maximize your profitability…while providing services that your clients need and will value highly. If you’ve rarely sold (or considered) services beyond a resume, cover letter, and LinkedIn profile, we’ll expand your view of what’s possible and illustrate how you can identify each client’s needs, recommend the right solutions, and reap the revenue and profits you deserve for being an expert partner in each client’s career success.
In this session, you will learn:
- How and when to sell incremental services during a client engagement; how to customize recommendations and emphasize their value, not their cost.
- New ideas for products and services you can easily add to your current offerings.
- How to price for profitability.
This one-hour recording from the 2020 Virtual Conference is $19.99 for NRWA members and $39.99 for nonmembers. It is not eligible for CEUs.
About Jan Melnik & Louise Kursmark:
A Master Resume Writer, Credentialed Career Manager, and Certified Professional Resume Writer, Jan has been helping clients—from entry-level/new graduates to C-suite executives and virtually everyone in between and across all disciplines—for more than 20 years through her private career-management practice, Absolute Advantage. She has been featured in numerous publications and speaks regularly at universities, conferences, and libraries nationwide. Jan earned her master's degree summa cum laude from Wesleyan University and holds two undergraduate degrees in business. She teaches in the English department at the University of South Florida and in the business school at Bay Path University and is the author of nine books (including Executive's Pocket Guide to ROI Resumes and Job Search; her novel, Telling Tales: On Merlin's Island; and her collection of children’s stories, “Adventures in the Wooded Glen”).
Louise Kursmark is a “career storyteller” who has been crafting branded resumes and career documents for executive clients for more than 20 years. She is the author of some two dozen career-related books, including the forthcoming (October 2020) MODERNIZE YOUR EXECUTIVE JOB SEARCH, co-authored with Jan Melnik, and two prior MODERNIZE titles co-written with Wendy Enelow. Louise was the first person worldwide to earn the Master Resume Writer credential and has won six “best resume” awards. Among her favorite things in life, in addition to her friends and family, are traveling, biking, visiting baseball stadiums around the country, and sharing success strategies with a room full of career professionals.