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The NRWA Business Growth Lab

  • April 05, 2022
  • April 26, 2022
  • 4 sessions
  • April 05, 2022, 7:00 PM 8:30 PM (EDT)
  • April 12, 2022, 7:00 PM 8:30 PM (EDT)
  • April 19, 2022, 7:00 PM 8:30 PM (EDT)
  • April 26, 2022, 7:00 PM 8:30 PM (EDT)
  • Zoom Meeting Platform
  • 13


NEW! The NRWA Business Growth Lab

NRWA Business Growth Lab with instructors Kyle Elliott and Ruth Pankratz - Gain Confidence, Engage Clients, and Boost Revenue

Tuesdays, 7:00 p.m.-8:30 p.m., ET
Four Sessions - April 5, 12, 19, 26

Ready to fuel your confidence, your client interactions, and your bottom line? Join Kyle Elliott, MPA, CHES, of, and Ruth Pankratz, MBA, NCRW, of Gabby Communications, for an exciting new NRWA course they’ve designed just for you.

Any owner of a business focused on resumes, career coaching, personal branding, and career services will find value and gain knowledge from this high-impact course, designed to help you shape strategies that fit your business, your model, and your vision. Rather than telling you how to run a “successful business” as defined by someone else, Kyle and Ruth will guide you through a framework of best practices and show you how to apply them to your business. In this four-week course with six hours of hands-on instruction time, you’ll:

  • Define your business why.
  • Map your customers’ journey.
  • Develop SMART business goals.
  • Learn how your network can ignite your business — and how you can return the favor.
  • Implement tactics that can positively impact your business immediately.
  • Receive accountability and ongoing support by connecting between sessions with industry peers.
  • Engage with award-winning instructors who have been there and who get it.

Whether you are a new or seasoned business owner, you will leave with the knowledge and skills needed to accelerate your confidence, revenue, and customer growth.

Course outline

Week 1: Introduction and business why

Week 2: Customer journey mapping

Week 3: Business operations, marketing, and sales

Week 4: Building your business launchpad

NRWA Members: $595
Nonmembers: $770, includes 1 year NRWA membership

Educational materials are the exclusive property of the NRWA. Participants may not copy, share, or distribute educational materials.

By participating in this training program, you are agreeing to let the instructor/facilitator call you by name during the presentation when addressing questions or sharing information. You also understand that sessions will be recorded and may be made available to other NRWA members/nonmember registrants, during and after the program is completed, for further review.

Please contact with any questions.

The National Résumé Writers' Association
2331 Rock Spring Road, Forest Hill, MD 21050

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